Main Objective

To achieve 500 monthly transactions and capture 1000 premium properties by the end of the first 12 months.

1. Overall Strategy

Our marketing strategy focuses on three key pillars:

1. High-Impact Digital Advertising: Targeting both premium properties and users through ad campaigns on Google, Facebook, Instagram, and TikTok.
2. Strategic Partnerships with Influencers and Crypto Platforms: Collaborating with influencers and crypto platforms to expand reach and generate qualified leads.
3. Organic Marketing and SEO: Creating relevant, optimized content to generate organic traffic that complements our paid campaigns.

2. Target Audience

Premium Property Owners:

• Profile: Owners of luxury properties seeking higher returns, targeting digital nomads and cryptocurrency users.
• Channels: LinkedIn, social media ad campaigns, and B2B partnerships.

Users (Guests and Digital Nomads):

• Profile: Digital nomads and cryptocurrency users looking for premium properties with easy payment options and flexibility.
• Channels: Google Ads, Facebook, Instagram, TikTok, and influencer campaigns.

3. Marketing Budget (Annual: $40,000 USD)